Press Releases

FOR IMMEDIATE RELEASE

SMALLTOWN® ANNOUNCES RESELLER PROGRAM FOR DISTRIBUTION AND SALE OF WEBCARD™ UNIVERSAL BUSINESS LISTINGS

Smalltown Technology Enables Partners to Sell Webcard™ Enhanced Listings and Publish Merchant-Generated Multimedia Content

SAN MATEO, Calif. – August 12, 2008 – Smalltown, the company redefining online local advertising through technical innovations, publicly launched their Reseller Program today. The opportunity to easily display and sell Webcard™ universal business listings is now available to any Internet-based company. Participation includes significant revenue share for every Webcard listing created or displayed on the reseller's website or mobile application.

"Smalltown's program benefits our partners in two ways," said Hal Rucker, founder. "First, they get free dynamic content feeds about local businesses. Because Webcards are so easy to change–restaurant owners upload their daily specials every day, and realtors add their open houses every Friday afternoon–our content is compelling for end-users and boosted by search engines. Second, we provide a new source of revenue that is easy to implement. We host the Webcard creation wizard, re-brand it, and even take care of the subscription-based billing if the partner prefers."

"This is a syndication model that benefits the whole ecosystem," said Nick Ordon, Smalltown CEO. "The small business owner (SMB) wins by being able to market themselves across the Internet with their Webcard listing. Our partners win with great content and a revenue share. And Smalltown wins by being the hub of distribution."

Easy to Create Once, Publish Anywhere, Change Often

In as few as ten minutes, merchants can create a customized, affordable Webcard listing with video, photo galleries, coupons, formatted text and usage reporting. Future functionality will include call tracking, appointment calendars and outbound audio messages.

Each Webcard listing, a hybrid of an enhanced yellow page listing and a portable mini website, has a unique Web address. They are indexed by Google, Yahoo! and other popular search engines. Once created, it only takes seconds to make modifications and promote new content such as daily specials, upcoming events, coupons and sales.

Additional information is available at www.webcards.com/reseller-program

About Smalltown

Smalltown is privately held and headquartered in San Mateo, California. The company operates six Smalltown® hyperlocal websites in the San Francisco Bay Area and is scaling nationally with Webcards.com and the Webcard listing Reseller Program. Visit www.webcards.com to make a Webcard listing. For more information visit Smalltown at www.smalltown.com. The Smalltown logo, the Webcards logo and other sample images are available at www.smalltown.com/logos.html.

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Notes to Editors: Smalltown is a registered trademark of Smalltown Inc. All other trademarks are the property of their respective owners.