Local Internet Advertising for Your Business
In this age of e-commerce and local online advertising, it would be quite a challenge to find a business owner who didn't know the ABCs of local internet advertising. After all, local Web marketing provides a fast, accessible channel for promoting businesses to potential customers and clients, anywhere, anytime. Websites and the power of Web marketing provide a virtual window into a business environment of products and services. Websites are also the first place where retailers usually direct traffic, because websites and professional website templates can offer detailed information (products, services, contact information, etc.) that can be viewed at the leisure and convenience of the consumer.
But the world of local online advertising has changed. While the first 10 years of Internet growth seemed to favor newspaper websites because of the focus on text-based content such as news articles and classified advertising, the next wave is decidedly multimedia, favoring local broadcasters: http://www.technology-reports.com/report.asp?id=523
This generational online marketing preference has given way to the creation of the Webcard™ listing, or portable small business websites. Webcard™ listings have indeed filled the niche for easy local online marketing, and giving a voice to small business owners to provide a turnkey local advertising solution designed exclusively for small and medium-sized businesses to help them better engage their customers, generate more leads, and drive sales.
In a study of online community participants, www.marketingvox.com reported that 19 percent cited Web advertising as a source of information when they were researching a purchase, compared with 8 percent among the remainder of the study sample. Moreover, online participants rely more on the Web than non-users, with 40 percent citing websites for purchase research versus 31 percent of non-users: http://www.marketingvox.com/doubleclick-online-advertising-effective-in-influencing-word-of-mouth-026041/
By creating your business website, you're getting the best of local internet advertising, online marketing, and search engine advertising, and opening up a virtual window to thousands of potential customers. Web marketing is not the future; it's the right here and right now.
Watch the video above to learn how Smalltown Webcard™ listings make it easy and affordable to do local Internet advertising for small and medium sized businesses.
Related Topics:
Local internet advertising
http://www.dmnews.com/Local-online-advertising-to-grow-in-next-five-years-JupiterResearch/article/104643/
http://www.readwriteweb.com/archives/local_online_ad_spending_2008.php
Local internet marketing
Local online advertising
http://www.technology-reports.com/report.asp?id=523
Local online marketing
Local search advertising
http://www.businessweek.com/magazine/content/06_12/b3976463.htm
http://www.webpronews.com/topnews/2007/08/22/ses-six-tips-for-local-search-advertising
Local search engine advertising
http://www.seobook.com/archives/001562.shtml
http://searchenginewatch.com/showPage.html?page=3482731
http://advertising.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=advertising&cdn=money&tm=19&f=10&tt=14&bt=1&bts=1&zu=http%3A//www.webdevelopersjournal.com/articles/search_strategies_tips.html
Local Web marketing
http://www.sitecreations.com/articles/local-web-marketing-grows-up.html
Local website marketing
http://www.websitemarketingplan.com/online/Small_Businesses_Frey.htm
http://advertising.about.com/od/onlineadvertising/a/buildingwebsite.htm
